Sillybandz are the creation of serial entrepreneur Robert Croak. First launched in 2009, Sillybandz became a worldwide phenomenon in 2010 and went on to be one of the biggest trends in history, compared to the likes of the Slinky and Kabbage Patch Dolls. Sillybandz come in many different styles and enjoyed great success with their licensed versions such as Marvel, Hello Kitty, Justin Bieber and The Kardashians. Fast forward to 2020 and Sillybandz are once again gaining popularity and being embraced by kids, teens, and many fashion conscious young adults and Influencers.